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The University of Mississippi Athletics
Ole Miss Football TV Commercial Wins Communicator Award
1/26/2001 | Football
Jan. 26, 2001
OXFORD, Miss. - Based on the evaluation of The Communicator Awards' judges, a University of Mississippi Athletic Department television commercial,"We Take This Game Seriously," has been recognized with a Crystal Award of Excellence in the category of Creativity/Concept in a Television Commercial/Video.
The winning entry was a concept spot promoting Ole Miss football season tickets for the 2000 season. Season ticket sales reached 31,684 in 2000, which established a new record for the school. The commercial was produced by the University's Teleproductions Resource Center (TRC), in conjunction with TeleSouth Broadcasting, the marketing partner of the Athletic Department.
"It was evident that a lot of thought and hard work went into making the football season ticket commercial," said Ole Miss Athletic Director John Shafer. "It is always gratifying when our people are recognized for their good work. The TV commercial was a big part of our overall season ticket marketing plan."
Honorable Mention in the The Communicator Awards 2000 Video Competition was given to "Ole Miss Basketball with Rod Barnes," a half hour basketball show, which is also produced by TRC, in conjunction with TeleSouth Broadcasting.
Marketing Coordinator Connie Braseth and TRC Assistant Director/Sports Producer J. Stern conceived the commercial early last summer. "We thought we'd try something a little different, so we used a humorous approach,"Braseth said. "Showing a bunch of highlights has been done so much. We wanted to get folks talking about it."
"We were very excited to create a unique commercial," Stern said. "We took a bit of a different approach than we had in past years. We brought in a gifted photographer and professional actors, as well as University personnel to make this concept a reality," added Stern, who also produces "Ole Miss Basketball with Rod Barnes."
The Communicator Awards is a national awards program that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high level of excellence and whose work is a benchmark for the industry. There were 3,312 entries from 47 states, the District of Columbia and eight other countries in The Communicator Awards 2000 Video Competition.
The Communicator's prestigious Award of Excellence is presented to those entrants whose ability to communicate elevated them among the best in the field.
