The University of Mississippi Athletics
Rebels To Host ?Tickled Pink At The Tad Pad? Thursday
2/9/2009 | Women's Basketball
Fans are encouraged to wear pink in support of raising breast cancer awareness on the court, across campuses in communities and beyond. In addition, fans who wear pink to the game will automatically be eligible to win great prizes courtesy of Rebel Sports Marketing.
Schools have chosen to participate in a variety of different ways. Some ideas for involvement include donning pink uniforms, inviting breast cancer survivors to the game, wearing pink shooting shirts, asking all fans to wear pink, and raffling off pink basketballs to raise money for a charity.
“It has been nothing short of miraculous to watch teams and organizations across the nation rally behind the fight against breast cancer through the WBCA Pink Zone initiative,” said WBCA CEO Beth Bass. “As our coaches constantly reiterate the concept of teamwork’ to our student-athletes, it is personified and brought to life through this initiative.”
Thus far, several WBCA partners and sponsors have chosen to get involved in the WBCA Pink Zone initiative. These sponsors and providers include: Russell Athletic (Official Apparel Provider), Nike (Kay Yow/WBCA Cancer Fund Founding Partner), Petrocelli Marketing, Displayability, Jostens,
The NCAA has also joined the WBCA Pink Zone initiative by implementing the “Calling for a Cure” campaign where all NCAA women’s basketball officials will be blowing a pink whistle February 13-22. Additionally, officials are encouraged to make a donation to the Kay Yow/WBCA Cancer Fund.
The WBCA began the WBCA Pink Zone, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.
Founded in 1981, the WBCA promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For additional information about the WBCA, please visit www.wbca.org.
