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The University of Mississippi Athletics
Facebook Announces Presenting Sponsorship of Egg Bowl
11/21/2025 | Football
OXFORD, Miss. – One of college football's oldest and greatest rivalries is back in action the Friday after Thanksgiving as the Mississippi State Bulldogs host the Ole Miss Rebels in the Egg Bowl, presented by Facebook.
Dating back to 1901, the Egg Bowl stands as the 10th most played rivalry game in the FBS, the second-most played rivalry game in the storied Southeastern Conference, and the 10th longest active and continuous rivalry game in the nation having been played every season since 1944.
With the 122nd meeting soon to be added to the record books, the Egg Bowl carries with it more games played than the Red River Rivalry (Oklahoma vs. Texas), The Game (Michigan vs. Ohio State), the Iron Bowl (Alabama vs. Auburn) and nearly every other rivalry game in existence.
"Facebook is one of the strongest brands in the world, so it's an incredible testament to the strength of this rivalry game to have Facebook as presenting sponsor of the Egg Bowl," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "We're honored to see their brand on the Egg Bowl logo for years to come and visible to Ole Miss fans tuning in for the game from all over the country."
"In a world of constant change, the defining features of the Egg Bowl have stood the test of time, which is a testament to the elite talent showcased on the field and the unwavering passion of the fan bases," Mississippi State Director of Athletics Zac Selmon said. "As we continue to strategically activate every opportunity in the modern era of college athletics, we are proud to partner with Facebook, a powerful platform and brand, that aligns with the iconic and legendary Egg Bowl."
On the line Friday is the illustrious Golden Egg trophy, which debuted in 1927 and is currently held by Ole Miss. Ole Miss looks to maintain its position in the College Football Playoff race. For Mississippi State, a victory would complete one of the SEC's more impressive season turnarounds and clinch bowl eligibility.
The 122nd playing of the Egg Bowl kicks off at 11 a.m. CT at Davis-Wade Stadium in Starkville, Miss. For the first time in the history of Davis Wade Stadium, the Facebook logo will accompany the Egg Bowl name under the script State logo at the 50-yard line of Scott Field. Just as college football is rooted in connection—bringing together students, fans, and communities over the teams and traditions they love—Facebook shares that same spirit, uniting people around the world over their shared passions. This partnership at the heart of the Egg Bowl celebrates the power of connection, both on the field and online.
As part of a multi-year agreement, the Facebook logo will also appear on the field for the 2026 Egg Bowl at Vaught-Hemingway Stadium. The Egg Bowl's presenting sponsorship with Facebook was facilitated by Learfield's corporate sales group in collaboration with the locally based MSU Bulldog Sports Properties and Ole Miss Sports Properties teams.
"It's an honor to play a small part in this incredible rivalry game and the electric atmosphere it creates," said Bill Hirsh, Senior Vice President of Corporate Sales at Learfield. "We are delighted to see the Facebook brand on the field for one of the most anticipated and viewed games of the season, as college football and Facebook are both all about connection at their core, bringing people together around the things they love."
On gameday, Facebook will engage directly with fans at the Facebook FANZONE located at "the Junction", which will include live music, an emcee, promotional giveaways and interactive programming such as competitive games. The Facebook FANZONE will also be adjacent to autograph signings with Bulldog student athletes, interactive photo opportunities with the MSU mascots, a beer garden, the fan shop and the beginning of the Dawg Walk, all part of the Coca-Cola Fan Fest.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Dating back to 1901, the Egg Bowl stands as the 10th most played rivalry game in the FBS, the second-most played rivalry game in the storied Southeastern Conference, and the 10th longest active and continuous rivalry game in the nation having been played every season since 1944.
With the 122nd meeting soon to be added to the record books, the Egg Bowl carries with it more games played than the Red River Rivalry (Oklahoma vs. Texas), The Game (Michigan vs. Ohio State), the Iron Bowl (Alabama vs. Auburn) and nearly every other rivalry game in existence.
"Facebook is one of the strongest brands in the world, so it's an incredible testament to the strength of this rivalry game to have Facebook as presenting sponsor of the Egg Bowl," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "We're honored to see their brand on the Egg Bowl logo for years to come and visible to Ole Miss fans tuning in for the game from all over the country."
"In a world of constant change, the defining features of the Egg Bowl have stood the test of time, which is a testament to the elite talent showcased on the field and the unwavering passion of the fan bases," Mississippi State Director of Athletics Zac Selmon said. "As we continue to strategically activate every opportunity in the modern era of college athletics, we are proud to partner with Facebook, a powerful platform and brand, that aligns with the iconic and legendary Egg Bowl."
On the line Friday is the illustrious Golden Egg trophy, which debuted in 1927 and is currently held by Ole Miss. Ole Miss looks to maintain its position in the College Football Playoff race. For Mississippi State, a victory would complete one of the SEC's more impressive season turnarounds and clinch bowl eligibility.
The 122nd playing of the Egg Bowl kicks off at 11 a.m. CT at Davis-Wade Stadium in Starkville, Miss. For the first time in the history of Davis Wade Stadium, the Facebook logo will accompany the Egg Bowl name under the script State logo at the 50-yard line of Scott Field. Just as college football is rooted in connection—bringing together students, fans, and communities over the teams and traditions they love—Facebook shares that same spirit, uniting people around the world over their shared passions. This partnership at the heart of the Egg Bowl celebrates the power of connection, both on the field and online.
As part of a multi-year agreement, the Facebook logo will also appear on the field for the 2026 Egg Bowl at Vaught-Hemingway Stadium. The Egg Bowl's presenting sponsorship with Facebook was facilitated by Learfield's corporate sales group in collaboration with the locally based MSU Bulldog Sports Properties and Ole Miss Sports Properties teams.
"It's an honor to play a small part in this incredible rivalry game and the electric atmosphere it creates," said Bill Hirsh, Senior Vice President of Corporate Sales at Learfield. "We are delighted to see the Facebook brand on the field for one of the most anticipated and viewed games of the season, as college football and Facebook are both all about connection at their core, bringing people together around the things they love."
On gameday, Facebook will engage directly with fans at the Facebook FANZONE located at "the Junction", which will include live music, an emcee, promotional giveaways and interactive programming such as competitive games. The Facebook FANZONE will also be adjacent to autograph signings with Bulldog student athletes, interactive photo opportunities with the MSU mascots, a beer garden, the fan shop and the beginning of the Dawg Walk, all part of the Coca-Cola Fan Fest.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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