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The University of Mississippi Athletics
Ole Miss, Progressive Insurance® Announce On-Field Branding Sponsorship
8/18/2026 | Football
MAYFIELD VILLAGE, Ohio — Ole Miss Athletics and Progressive Insurance announced today an agreement through Learfield that includes on-field branding sponsorship at Vaught-Hemingway Stadium debuting with the start of the 2026 season.
"Progressive is one of the most recognizable and respected brands in the country, and we are excited to welcome them as the new on-field branding sponsor at Vaught-Hemingway," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "This sponsorship represents an investment in the continued growth of Ole Miss Athletics while aligning with a company that shares our commitment to excellence, innovation and creating memorable experiences. We appreciate Progressive's confidence in our program and Learfield's role in making this relationship a reality. We look forward to showcasing this collaboration on one of college football's great stages in Oxford."
The agreement is part of an expanded investment in college football for Progressive, who will be featured on the playing field at 13 universities. Ole Miss will be one of two SEC schools in the launch along with Georgia, while others include Boise State, Colorado, Iowa, Kansas State, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.
"College football is about more than what happens on game day – it reflects the pride, tradition and community that defines Ole Miss and we're proud to support the student-athletes, alumni and fans who help make this program so special," said Sean Freeman, Media Business Leader at Progressive. "We're thrilled to have the opportunity to be a part of game days with this historic fanbase."
As a Proud Sponsor of each university, Progressive's national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.
"College athletics offers brands a level of fan passion and loyalty that's hard to match," said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "This program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season."
Learfield is the leading media and technology company powering college athletics. The agreement was facilitated by its corporate partnership team, Learfield's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"Progressive is one of the most recognizable and respected brands in the country, and we are excited to welcome them as the new on-field branding sponsor at Vaught-Hemingway," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "This sponsorship represents an investment in the continued growth of Ole Miss Athletics while aligning with a company that shares our commitment to excellence, innovation and creating memorable experiences. We appreciate Progressive's confidence in our program and Learfield's role in making this relationship a reality. We look forward to showcasing this collaboration on one of college football's great stages in Oxford."
The agreement is part of an expanded investment in college football for Progressive, who will be featured on the playing field at 13 universities. Ole Miss will be one of two SEC schools in the launch along with Georgia, while others include Boise State, Colorado, Iowa, Kansas State, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.
"College football is about more than what happens on game day – it reflects the pride, tradition and community that defines Ole Miss and we're proud to support the student-athletes, alumni and fans who help make this program so special," said Sean Freeman, Media Business Leader at Progressive. "We're thrilled to have the opportunity to be a part of game days with this historic fanbase."
As a Proud Sponsor of each university, Progressive's national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.
"College athletics offers brands a level of fan passion and loyalty that's hard to match," said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "This program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season."
Learfield is the leading media and technology company powering college athletics. The agreement was facilitated by its corporate partnership team, Learfield's centralized resource dedicated to generating impactful partnerships at scale that incorporate high-visibility assets such as on-field logos.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Wednesday, August 12
Wednesday, August 12
Wednesday, August 12
Wednesday, August 12