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The University of Mississippi Athletics
Ole Miss Launches Times Square Run for Chambliss and Lacy
8/24/2026 | Football
NEW YORK CITY — Ole Miss is celebrating its football stars on one of the world's biggest stages this preseason with digital billboards featuring Rebels standouts Trinidad Chambliss and Kewan Lacy lighting up Times Square.
Beginning today, visitors to New York City will see Ole Miss branding and prominent displays spotlighting Chambliss and Lacy in one of the largest billboard showcases by a collegiate program in recent years. With nearly 300,000 people passing through each day, Times Square is among the most photographed and socially shared locations in the U.S., making it a powerful place to capture attention and connect with football fans.
The two-week billboard run is part of Ole Miss' H6I5MEN promotional effort supporting Chambliss and Lacy as they enter the 2026 campaign among the players drawing attention for national awards.
"Times Square is one of the most iconic places in the world, and it is the perfect backdrop for us to showcase two exceptional student-athletes," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Trinidad and Kewan have earned the opportunity to be discussed for the Heisman and other awards, and we are excited to support them and introduce their stories to an even broader audience."
In July, Ole Miss began producing yard signs and other marketing materials celebrating Chambliss and Lacy. Rebel fans looking to join the H6I5MEN campaign can purchase their own premium package by visiting olemissmemories.com.
H6I5MEN x NYC 🗽
— Ole Miss Football (@OleMissFB) August 24, 2026
Look for Trinidad and Kewan in Times Square! #HottyToddy pic.twitter.com/gMB0jaqE8p
Beginning today, visitors to New York City will see Ole Miss branding and prominent displays spotlighting Chambliss and Lacy in one of the largest billboard showcases by a collegiate program in recent years. With nearly 300,000 people passing through each day, Times Square is among the most photographed and socially shared locations in the U.S., making it a powerful place to capture attention and connect with football fans.
The two-week billboard run is part of Ole Miss' H6I5MEN promotional effort supporting Chambliss and Lacy as they enter the 2026 campaign among the players drawing attention for national awards.
"Times Square is one of the most iconic places in the world, and it is the perfect backdrop for us to showcase two exceptional student-athletes," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Trinidad and Kewan have earned the opportunity to be discussed for the Heisman and other awards, and we are excited to support them and introduce their stories to an even broader audience."
In July, Ole Miss began producing yard signs and other marketing materials celebrating Chambliss and Lacy. Rebel fans looking to join the H6I5MEN campaign can purchase their own premium package by visiting olemissmemories.com.
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