The University of Mississippi Athletics

Text "OLE" to 88222

Cellular South Partners With Ole Miss To Keep Fans Connected

8/31/2010 | Athletics

Aug. 31, 2010

Ridgeland and Oxford, Miss. - Rebel fans have a new way to receive breaking news and updated information about their favorite team. Cellular South, in partnership with Ole Miss Athletics, announced the launch of Cellular South Rebel Alerts. Beginning today, Ole Miss fans can get text alerts directly to their wireless devices and smartphones that include breaking news, coaches comments, game updates and more. To opt in, simply text "OLE" to 88222.

"As a Mississippi company, we understand the passion our customers have for college football and for the Ole Miss Rebels, which is why we're making it even easier for them to stay connected to their team anytime, anywhere," said Jim Richmond, director of Corporate Communications for Cellular South. "Plus, with Cellular South's advanced and reliable 3G network, participants in the Cellular South Rebel Alerts program will never have to worry if they've missed an important update."

The Cellular South Rebel Alerts program is designed to give the most enthusiastic Ole Miss fans the latest news about their favorite team as soon as it happens. Text alerts will include exclusive comments from head coaches, player updates, in-game reports and much more. Standard text rates apply, with no additional registration fees.

"Providing instant access and delivering updates and information to Ole Miss fans is just one more way Cellular South is letting customers and sports enthusiasts do more with their wireless devices," Orien Watson, Scholastic and Sports Marketing manager at Cellular South.

"Cellular South and Ole Miss have had a long and positive relationship for many years and we're excited to take this next step to keep Rebel fans and Cellular South customers connected," said Doug Williams, vice president of Sales & Marketing for Ole Miss Sports Properties. "We're always looking for new ways wireless technology can help enhance our fans' experience. Cellular South is helping us find these opportunities and making them a reality for our students, alumni and the thousands of followers across Mississippi and the nation."

Cellular South supports a variety of educational and sports initiatives in Mississippi and throughout its five-state footprint, including the following:

• Y'all vs. Us - An integrated original sports program that showcases the drama, passion and community pride around high school football in the South. The program, which is coming off a highly successful inaugural season in 2009, will feature live, primetime telecasts on FOX Sports South of five of the oldest and biggest high school football rivalries in Mississippi, Alabama and Tennessee.

• The Cellular South Gameplan - Program provides junior high and high school student athletes with the tools they need to succeed and attend college. Through its renowned Web-based and on-site workshops that feature a specially designed curriculum, The Cellular South Gameplan provides students, coaches, counselors, teachers and parents with necessary information on the course and grade point average requirements needed to meet NCAA standards (NCAA Division 1 core course requirements).

• The Cellular South Outstanding Player Awards - The series of trophies are awarded to the best collegiate athlete in a particular sport, including football (Conerly Trophy), male and female basketball (Howell and Gillom Trophies) and baseball (Ferriss Trophy).

For more information about Cellular South Rebel Alerts or other Cellular South Original Programs, visit our in-store, online and mobile Discover Centers or www.cellularsouth.com.

Cellular South Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation's largest privately owned wireless carrier accomplishes this goal by providing the most reliable and advanced 3G nationwide voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.

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