The University of Mississippi Athletics
Ole Miss Authentics Providing Fans Unique Shopping Experience, Opening Next Week
8/27/2021 | Athletics
Rebels’ new official team store set for September 1 grand opening
OXFORD, Miss. -- In partnership with Dyehard Fan Supply, Ole Miss Athletics is excited to give Rebel Nation a renewed shopping experience with the launch of Ole Miss Authentics, the Rebels' new official team store, offering fans gameday essentials in addition to high-end e-commerce, in-venue and store merchandising.
The permanent Oxford store, located in Highland Court at 1801 Jackson Avenue West, will host its grand opening next Wednesday, September 1. Online buying is currently available at olemissauthentics.com, while gameday shopping will be elevated at all Rebel sporting events.
In addition, for the first time, fans will have the opportunity to shop for premier merchandise in The Grove, as Ole Miss Authentics is opening a gameday location just off University Avenue near the path of the Walk of Champions.
"We are excited to introduce Ole Miss Authentics to outfit the most passionate fans in college sports," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Our staff has worked hand-in-hand with the dedicated and experienced team at Dyehard Fan Supply to create a unique shopping opportunity, whether online, in-store, in-venue or in the new location in The Grove. As their inventory continues to grow, I look forward to Rebel Nation receiving exceptional customer service and best-in-class products, while their purchases directly support our student-athletes and programs."
Showcasing the latest Nike apparel, Ole Miss Authentics will suit up fans in the same gear worn by Rebel coaches and players, including specialty practice items that are only available through the store's relationship with the athletics department.
In addition, Ole Miss Authentics is delivering to fans a fashion-forward and service-oriented approach to Rebel merchandise, partnering with quality brands like Johnnie-O, Southern Tide, '47, Cutter & Buck and more to outfit men and women of all ages. The store is also offering a special Ole Miss Authentics series that features stylish, retro-themed clothing, and later this fall, an exclusive new collection with Horn Legend will be introduced, in addition to online sales of Rebel apparel by Peter Millar.
"Dyehard Fan Supply is thrilled to partner with Ole Miss Athletics in transforming their merchandising programs," said Scott Killian, CEO of Dyehard Fan Supply. "While showcasing new and fresh product on a more regular basis, including Nike, both online and in-venue, we are excited to debut an exclusive Ole Miss Authentics apparel line and introduce popular brands that have never been available before at Rebel games."
With new inventory added daily in-store and online, follow @OleMissAuthentics on Instagram and Ole Miss Authentics on Facebook for the latest updates.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to fans online, at-event, and inside your brick-and-mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business.
Dyehard serves as the official merchandising partner for several other major programs, including the University of Arkansas, Auburn University, the University of North Carolina, Columbia University Athletics, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference, Iowa State University, Miami University, Appalachian State University, West Virginia University, University of Connecticut, Sugar Bowl, Fiesta and Cactus Bowl, Music City Bowl, Arizona Bowl, LouCity FC, Racing Louisville FC, Winston-Salem Open, US Open, Kentucky Derby, ProRodeo, USA Volleyball, The World Games 2022, Stephen F. Austin, University of Delaware and Syracuse University and more. Visit dyehardfansupply.com for more information.
About Teall Capital Partners
Teall Sports & Entertainment is a collection of extraordinarily innovative sports and entertainment brands and services including REVELXP (national market-leading gameday experience company), Dyehard Fan Supply (national sports/entertainment merchandising and e-commerce business), Teall Properties Group (national sports marketing and sponsorship sales organization), and a portfolio of digitally focused sports businesses (OTT, digital ecosystem, data and analytics, digital fan experience). The company's leadership team has extensive entrepreneurial experience building sports, media, marketing and entertainment enterprises that are committed to dramatically improving the fan experience, engaging and growing the next generation of fans, and driving incremental revenue for partners.
Teall is led by Ben C. Sutton, Jr. and an executive management team that built four national market-leading businesses in college sports media, seating, licensing and ticketing. We invest and manage complementary organizations that strategically work together to realize greater value, sharing in expertise, thought leadership and networks. For more information, please visit teallcapital.com.
About Ole Miss Athletics
The University of Mississippi, which is known as Ole Miss, is a member of the NCAA and Southeastern Conference and features 18 varsity sports in its athletics department. Bearing the nickname Rebels and wearing the colors Cardinal Red and Navy Blue, these teams and student-athletes have produced 26 national championships and 149 conference and division titles since 1893, when the football program fielded the school's first varsity squad. Based in Oxford, Mississippi, with a student enrollment of 21,676, Ole Miss Athletics is under the leadership of Vice Chancellor for Intercollegiate Athletics Keith Carter and finished 22nd in the 2020-21 Learfield IMG College Directors' Cup standings, the highest ever by a school from Mississippi.
The permanent Oxford store, located in Highland Court at 1801 Jackson Avenue West, will host its grand opening next Wednesday, September 1. Online buying is currently available at olemissauthentics.com, while gameday shopping will be elevated at all Rebel sporting events.
In addition, for the first time, fans will have the opportunity to shop for premier merchandise in The Grove, as Ole Miss Authentics is opening a gameday location just off University Avenue near the path of the Walk of Champions.
"We are excited to introduce Ole Miss Authentics to outfit the most passionate fans in college sports," said Keith Carter, Ole Miss Vice Chancellor for Intercollegiate Athletics. "Our staff has worked hand-in-hand with the dedicated and experienced team at Dyehard Fan Supply to create a unique shopping opportunity, whether online, in-store, in-venue or in the new location in The Grove. As their inventory continues to grow, I look forward to Rebel Nation receiving exceptional customer service and best-in-class products, while their purchases directly support our student-athletes and programs."
Showcasing the latest Nike apparel, Ole Miss Authentics will suit up fans in the same gear worn by Rebel coaches and players, including specialty practice items that are only available through the store's relationship with the athletics department.
In addition, Ole Miss Authentics is delivering to fans a fashion-forward and service-oriented approach to Rebel merchandise, partnering with quality brands like Johnnie-O, Southern Tide, '47, Cutter & Buck and more to outfit men and women of all ages. The store is also offering a special Ole Miss Authentics series that features stylish, retro-themed clothing, and later this fall, an exclusive new collection with Horn Legend will be introduced, in addition to online sales of Rebel apparel by Peter Millar.
"Dyehard Fan Supply is thrilled to partner with Ole Miss Athletics in transforming their merchandising programs," said Scott Killian, CEO of Dyehard Fan Supply. "While showcasing new and fresh product on a more regular basis, including Nike, both online and in-venue, we are excited to debut an exclusive Ole Miss Authentics apparel line and introduce popular brands that have never been available before at Rebel games."
With new inventory added daily in-store and online, follow @OleMissAuthentics on Instagram and Ole Miss Authentics on Facebook for the latest updates.
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to fans online, at-event, and inside your brick-and-mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business.
Dyehard serves as the official merchandising partner for several other major programs, including the University of Arkansas, Auburn University, the University of North Carolina, Columbia University Athletics, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference, Iowa State University, Miami University, Appalachian State University, West Virginia University, University of Connecticut, Sugar Bowl, Fiesta and Cactus Bowl, Music City Bowl, Arizona Bowl, LouCity FC, Racing Louisville FC, Winston-Salem Open, US Open, Kentucky Derby, ProRodeo, USA Volleyball, The World Games 2022, Stephen F. Austin, University of Delaware and Syracuse University and more. Visit dyehardfansupply.com for more information.
About Teall Capital Partners
Teall Sports & Entertainment is a collection of extraordinarily innovative sports and entertainment brands and services including REVELXP (national market-leading gameday experience company), Dyehard Fan Supply (national sports/entertainment merchandising and e-commerce business), Teall Properties Group (national sports marketing and sponsorship sales organization), and a portfolio of digitally focused sports businesses (OTT, digital ecosystem, data and analytics, digital fan experience). The company's leadership team has extensive entrepreneurial experience building sports, media, marketing and entertainment enterprises that are committed to dramatically improving the fan experience, engaging and growing the next generation of fans, and driving incremental revenue for partners.
Teall is led by Ben C. Sutton, Jr. and an executive management team that built four national market-leading businesses in college sports media, seating, licensing and ticketing. We invest and manage complementary organizations that strategically work together to realize greater value, sharing in expertise, thought leadership and networks. For more information, please visit teallcapital.com.
About Ole Miss Athletics
The University of Mississippi, which is known as Ole Miss, is a member of the NCAA and Southeastern Conference and features 18 varsity sports in its athletics department. Bearing the nickname Rebels and wearing the colors Cardinal Red and Navy Blue, these teams and student-athletes have produced 26 national championships and 149 conference and division titles since 1893, when the football program fielded the school's first varsity squad. Based in Oxford, Mississippi, with a student enrollment of 21,676, Ole Miss Athletics is under the leadership of Vice Chancellor for Intercollegiate Athletics Keith Carter and finished 22nd in the 2020-21 Learfield IMG College Directors' Cup standings, the highest ever by a school from Mississippi.
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